Global real estate brand, Cushman Wakefield needed a new brand campaign, logos, art direction, color palettes, design systems, social assets and typography. Working closely with their marketing team on multiple briefs a whole ecosystem of assets was created. These type treatments were some of my favorites. Inner Circle Rum
Inner Circle Rum wanted to say 'Premium' but not in the usual stuffy, fancy-smancy way. This rum was orignally the secret stash of the owners of a sugar plantation, the good stuff. We thought that was a great story to lean into. We loved the creative idea of 'Not made for you'. The tricky part was to say it in a way that wouldn't be taken literally.
Dave created the art direction, a toobox of handcut assets, including custom backgrounds and got to stop animate them all for the film.
See the project here.
Wall Street JournalModern distractions like, Tik Tok, Instagram, facebook, emojis, clickbait, algorithms, celebrity scandals and fake news are keeping us from what's important. The way through the noise has always been facts, unbiased by opinion.
With the help of incredible director Juan Cabral, we blew up these online distractions. Footage of exploding emoji eggplants and memes turned out to be perfect for a 90 second spot, 60 second TV, 30 second TV, and 15 second / 6 second preroll. If you were being distracted online we were there to drive you back to the Wall Street Journal.
See the campaign here.
Petal CreditPetal was the credit company that cared. They helped people with low credit ratings, cut down on late fees and, reminded their customers to pay on time.
But, Petal's brand suffered. It was seen as the brand for people who were bad with money. Customers were embarrassed to use their Petal credit cards on a first date.
So, we repositioned Petal to be for a more savvy consumer. The campaign was so successfull they had to pull ads. New applications exceeded what they could fiscally handle.
PhotosA few photos from various series. Cuba, Black lives matter protests, Chinatown, NYC, torn, reflections.
See more photography here
StreetEasyHow does it feel to buy a home anywhere? - epic.
How does it feel to buy a home in the toughest city? - It feels like you're on an odessey worthy of a renaissance painting.
See the whole project here
OnChainHow do you visually represent the Blockchain?
Working directly with node operator OnChain, I was asked to design logos, a color palette, a website, digital illustrations, apparel, and social assets. OnChain's brand awareness has increased tenfold, and they now have a toolbox of assets for years to come.
Grandpa's PhotosAfter finding a mysterious box of photos my Grandpa didn't want to talk about, I eneded up on a world wide adventure to try and learn more. There's a website, 50 beautiful photos and a while lot of things learnt about a Grandpa.
See the whole project here
Or see all the detals, photos and the last photo, still missing at grandpas-photos.com
TropicanaWe worked with incredible animtion artists to make this film for Tropicana orange juice. Strategically we positioned Tropicana as the juice for breakfast and sales went through the roof. Stella Artois
The World Draught Masters is an international beer pouring event. We created this film to let every know it was coming up and align with the 'She's a thing of beauty' campaign. Wall Street Journal
After the sucess of 'Read Yourself Better' and political shift in the market, WSJ wanted a new brand platform. We created 'Trust Your Decisions'. This included print, OOH, film and digital. Burger King
Household name, Burger King developed a new french fry, called 'Satisfries'. They're better for you AND they taste great. No really, they do. But, 'Healthy and tasty' was a tough message for people to believe from a fast food giant. To get people to go instore and try these new fries, we had to do something brave. So, we changed the name of the company.
See the campaign here
BudweiserPeople love Budweiser. They love the brand, the history and the puppies in the commercials. People love where Budweiser comes from. But, recently, they also love craft beers.We needed them to love holding a Bud in their hand as much as they loved the brand.
Budweiser's America can was a huge success. We created TV, print, OOH, social and digital assets to ensure everyone heard about it.
See the whole project here
GoogleIncredible new products like Google Translate were being sold to the world by Google engineers. These were videos that focused on how tech worked.
And, geeez were they a tough watch if you weren't a Google engineer.
We knew people would love these Google products as much as the engineers when they could see how each influneced their lives. So we made demoslam.com - a place where demo-ing Google products was fun, inventive, weird, meaningful, silly and most importantly, competitive.
See the whole project here
OptimumEach optimum commercial is given a unique number to gage the response. The number for our commecial was 866-200-7151. This was tough luck, as famous crooner, Michael Bolton's number was 866-200-7152.
We begged people to stop calling Michael Bolton on 866-200-7152. For some reason they kept calling anyway.
See the whole project here
TargetTarget needed a a creative idea that could last multiple seasons, and span more than 50,000 different products. These ranged from high fashion items to everyday necessities.
At Target, each product isn't just a, thing; a plastic dinosaur, a pink hat, or a lip gloss. Every product is an opportunity for customers to create their unique style.
See the whole project here
Virgin LivingWell known, Virgin brands built a residential building in NYC. This was a fun project to brand and create intrigue around a structure. Something that gets people interested, creates a long lasting vison for the building and fits in with the Virgin masterbrand.
The campaign had print and OOH but also a building where artists and celebs would live in residence for a year, fun ways to get residents to create community and a whole bunch of calls - presale, sale and beyond.
ZujiWe created a new brand positioning for travel booking company Zuji. This was 'Helping holidays happen'. The first iteration was to sell a meal for 10c so people could save more money for their holidays.
We made hundreds of thousands of cans of beans, there were Zuji bean stores, merch, OOH, digital, a website, print and loads of press. Best of all, Zuji ads lived in people's kitchen cupboards for months.
See the whole project here
